Creating and executing new marketing tentpoles to accommodate an increasingly virtual environment, we created In goop Health: The Sessions, a digital version of goop’s popular wellness summits. In partnership with clean beauty brand, Westman Atelier, we produced an at-home beauty masterclass with founder Gucci Westman, along with goop’s beauty editors, Megan O’Neill and Jean Godfrey June.
The Session garnered more than 10,000 views, 1.6K hours of watch time, and achieved the highest average view duration on goop’s YouTube channel to date (June, 2020).
In addition to a highly successful virtual experience, the campaign featured digital amplification including dedicated newsletter sponsorships, custom ad banners, and relevant channel takeovers. The 360-degree approach proved successful when Westman Atelier sold out of the hero product featured throughout the campaign in fewer than three business days.
SHEELY TAYLOR CONSULTING 
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