SHEELY TAYLOR CONSULTING

Sheely is a brand and business development strategist with a focus on creating cultural relevance and powering growth for your business or creative project.

Based in NYC, Sheely brings cultural literacy and an insights-based approach to communications, content, experiences, business development, and strategic partnerships.

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goop and Veronica Beard

Led by a custom content feature shot on location around NYC in 2019, this campaign followed on the heels of a successful 2018 partnership that included branded content and a dedicated trunk show event produced in goop’s Dallas pop-up location.

2019 Custom Content featuring Veronica Swanson Beard and Veronica Miele Beard | Photography by Heather Hazzan; Styling by Elissa Velluto; HMU by Juli Akaneya & Natalia Mejia

In addition to engaging digital content, we programmed impactful experiential moments throughout both the 2018 and 2019 campaigns, including a dedicated Veronica Beard trunk show and on-site merchandising in Dallas, Sag Harbor, and London.

  • Brooke Davenport
  • Custom Veronica Beard Denim Embroidery provided by Fort Lonesome
  • Katie McFarland
  • The Atmosphere at goop Dallas in Highland Park Village
  • Melanie Charlton Fowler, Veronica Miele Beard
Photography by Amy Karp; Embroidery by Fort Lonesome; Florals by Abelia Floral Studios; Event Design by Lucy Salem

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