Sheely is a brand and business development strategist with a focus on creating cultural relevance and powering growth for your business or creative project.

Based in NYC, Sheely brings cultural literacy and an insights-based approach to communications, content, experiences, business development, and strategic partnerships.

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goop and HGTV

In partnership with HGTV, we created custom video and branded editorial content, as well as a bespoke event series designed to drive awareness for Restored by the Fords.

This partnership generated significant UGC, engagement, and ultimately served as an impactful top-of-funnel tactic for HGTV.

Supported by geo-targeted Instagram and Facebook posts, email sends, and SMS alerts, the Merry Monday series exceeded attendee goals and generated more than 1.8MM social media impressions.

Merry Mondays Event Series hosted by Leanne Ford

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