SHEELY TAYLOR CONSULTING

Sheely is a brand and business development strategist with a focus on creating cultural relevance and powering growth for your business or creative project.

Based in NYC, Sheely brings cultural literacy and an insights-based approach to communications, content, experiences, business development, and strategic partnerships.

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goop and GreenPan

Designed to align GreenPan’s nontoxic, nonstick products with goop’s authority in wellness and detox, the GreenPan campaign included an influencer event, branded content, podcast, and targeted social and media.

Photography by Emma Feil; Illustrations by Louisa Cannell; Event Design by Kate Danielson

Extending the GreenPan presence to goop’s readers, the influencer dinner was featured editorially, along with additional branded cooking and shopping content. Overall, the campaign generated 3x ROI for GreenPan, and the branded content was goop’s most engaging in Food & Home in 2019.

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