PORTFOLIO

goop and GreenPan

Designed to align GreenPan’s nontoxic, nonstick products with goop’s authority in wellness and detox, the GreenPan campaign included an influencer event, branded content, podcast, and targeted social and media. Extending the GreenPan presence to goop’s readers, the influencer dinner was featured editorially, along with additional branded cooking and shopping content. Overall, the campaign generated 3x […]

goop and Westman Atelier

Creating and executing new marketing tentpoles to accommodate an increasingly virtual environment, we created In goop Health: The Sessions, a digital version of goop’s popular wellness summits. In partnership with clean beauty brand, Westman Atelier, we produced an at-home beauty masterclass with founder Gucci Westman, along with goop’s beauty editors, Megan O’Neill and Jean Godfrey […]

goop and Veronica Beard

Led by a custom content feature shot on location around NYC in 2019, this campaign followed on the heels of a successful 2018 partnership that included branded content and a dedicated trunk show event produced in goop’s Dallas pop-up location. In addition to engaging digital content, we programmed impactful experiential moments throughout both the 2018 […]

goop and HGTV

In partnership with HGTV, we created custom video and branded editorial content, as well as a bespoke event series designed to drive awareness for Restored by the Fords. This partnership generated significant UGC, engagement, and ultimately served as an impactful top-of-funnel tactic for HGTV. Supported by geo-targeted Instagram and Facebook posts, email sends, and SMS […]

Urban Outfitters and Birkenstock

UO’s year-long campaign with Birkenstock included multiple on-location shoots highlighting the Arizona and EVA styles. Assets were leveraged across urbanoutfitters.com, email, and organic social placements. Additionally, Birkenstock sales were incentivized via double and triple points on purchases for UO Rewards members, leading to 3x increases in Birkenstock purchases compared to the same week YoY.

Urban Outfitters and Converse

UO and Converse partnered to spotlight artists and their communities, giving back to the arts and organizations of creators’ choices. Content was published on the UO Community Page and with NYLON to expand the reach of our narrative, and more than $10K was donated to charitable orgs. In celebration of Latinx Heritage Month, we partnered […]