SHEELY TAYLOR CONSULTING

Pucci is not mentioned in one, but two songs on Drake’s CLB, including in a verse by Future, whose fashion bona fides are unquestionable.

New(ish)ly appointed AD Camille Miceli (who editor Navaz Batliwalla calls the “influencer you’ve never heard of“) takes the reigns on design for the next collection, which already has editors postulating about how the vampy brand codes will be interpreted.

And Ivy Getty just wore vintage Pucci to her wedding pre-party.

All this, along with Gen Z and millennial obsessions with Y2K nostalgia and general embrace of body-baring silhouettes, suggests Pucci could be on the precipice of relevancy again.

Every time Bella Hadid steps out in a splashy, psychedelic Gimaguas print, or Dua Lipa dumps fit pics straight from Lotta Volkova-styled runways, a TikToker’s mood board gets its wings. Pucci is poised to capitalize on these trends as a veritable fore-bearer of them.

Vintage Pucci is still decently priced on The Real Real, but if it follows suit of other early aughts revivals (Tom Ford Gucci, the Balenciaga Moto), that won’t last long.